Renters don't want toxic TRUMP name on building.Hotel business down 58%. Trump brand in big trouble.

That’s what happens when you alienate a bunch of people, call the groups they belong to names, make them into subhumans. These people vote with their pocket books, and they are not going to support a brand that carries the name of the demagogue that insulted you or someone you know, or, in your mind, humanity itself.

1. Renters in Trump properties want name change

NY Times:

What’s in a Name? When It’s ‘Trump Place,’ It’s a Revolt

Three rental buildings on Riverside Boulevard in Manhattan are emblazoned with gold letters bearing Donald J. Trump’s name. Some residents want that to change. CreditGeorge Etheredge for The New York Times

At three large rental buildings emblazoned with gold letters spelling out T-R-U-M-P P-L-A-C-E on the Upper West Side, the lobby rain mats embossed with the same name are being replaced, tenants say. The new versions, they have been told, will proclaim the buildings’ addresses, 140, 160 or 180 Riverside Boulevard.

At the same buildings, they say, the doormen and concierges have been measured for new uniforms that will no longer carry the Trump name.

And 300 people, most of them tenants, have signed an online petition titled “Dump the TRUMP Name” in less than 10 days.

Marjorie Jacobs, a retired teacher who lives at 180 Riverside Boulevard, is one of them. “It’s embarrassing to tell people where you live,” Ms. Jacobs said. “His name does not need to be on the front of the building.”

New York is mostly liberal. Trump is a fascist demagogue and seen as a far right loon who hates Women, Hispanics, African-Americans, Muslims, handicapped people, etc. The Trump name is all over New York buildings, and it is making many people revolt.

But in a city where that name is splashed across Trump Tower on Fifth Avenue, Trump International Hotel at Columbus Circle, Trump Soho, Trump World Tower, Trump Parc, Trump Plaza, Trump Wollman Rink in Central Park and the Trump Golf Links at Ferry Point in the Bronx, a backlash may be taking hold against the Republican presidential nominee.

It has gained special momentum on Riverside Boulevard, where a string of buildings carries Trump Place branding. There, Linda Gottlieb, a television and film producer who lives in a $9,700-a-month apartment at 140 Riverside Boulevard, created the petition to get rid of Mr. Trump’s name.

….

“For me,” she said, “watching Trump talk about groping women and then seeing his name above my home was the breaking point. It was time to declare that we don’t want to live in a building bearing his name, or a country suffering his presidency.”

2. Bookings at hotels carrying the Trump name are down an average of 58%.

Hipmunk:

Are Trump Hotels Taking a ‘Yuge’ Hit?

(Note: Numbers shown here are through August 2016)

The Trump brand is associated with a variety of hotels, apartments, and products. On one hand, a growing number of political supporters could boost sales of Trump products; on the other, a growing number political detractors could lead people to avoid his brand. So which of these two forces is stronger?

We set out to answer this question by comparing the number of bookings at Trump Hotels’ most-booked locations this year on Hipmunk to bookings in the same locations the year prior (before he attracted most of his national political attention).

The results? The share of bookings at Trump Hotels on Hipmunk as a percent of total hotel bookings are down, decreasing 58.46 percent compared to the same period last year.

While overall Hipmunk hotel bookings have been on the rise year-over-year, that has not been the case with bookings of Trump Hotels.

The chart below compares the percentage of bookings on Hipmunk for Trump Hotels’ most popular locations in 2015 (before his campaign received much attention) to the percentage of bookings in 2016 (the campaign currently receives ample media attention).

Most hotels carrying the Trump name have taken a major hit. The hotel in Soho New York is down over 70% in just one year. Trump International in Las Vegas is down even 80% as of Q2 2016.

3. Seeing the TRUMP name go down in flames a new name for future endeavors is chosen: SCION.

TIME:

Donald Trump’s New Business Drops the Toxic Brand Name

“You might say they're "acid-washing" it away”

x YouTube Video

Donald Trump loves stamping his name on everything from building and golf courses to clothing and steaks. So it’s surprising to learn that his company’s new hotel brand doesn’t incorporate the Trump name at all, as embarrassed Trump condo owners in New York City try to scrub the Republican presidential candidate’s name off everything from doormats to concierge uniforms, according to the New York Times.

In September, Trump Hotels president and CEO Eric Danziger announced that the new brand will be called Scion, according to Hotel Business, introducing the name and the concept at an industry conference. While Trump’s existing properties are luxury resorts, Scion is positioned as a “lifestyle” brand. “[Danziger] felt an alternative was needed to capture market share outside the five-star tier,” Hotel Business said.

Mark Cuban, self-made Billionaire, tweeted:

Wow !!! Trump won't put his name on new hotels. Even he knows his brand is over. Say goodnight Donnie. https://t.co/ue9erP8Dnh

— Mark Cuban (@mcuban) October 19, 2016

Kurt Eichenwald thinks that Toyota will not allow Trump to use the name they have trademarked:

Actually, are Trumps so dumb they think Toyota will let them use a trademarked name that could make ppl believe the car is trump-affiliated?

— Kurt Eichenwald (@kurteichenwald) October 22, 2016

and quips further:

U'd think that if Trump Org was going to steal the name of a car for their luxury hotels, they'd pick a Maserati or Bentley, not a Toyota.

— Kurt Eichenwald (@kurteichenwald) October 22, 2016

4. Samsung or Trump, which brand is more damaged?

Tech site CNET wonders whether Samsung (with those burning Galaxy Note 7s) or Trump are the most “in trouble” and worst damaged brand.

CNET:

Samsung or Trump: Which brand is in bigger trouble?

When the mighty fall, they don't always know how to react.

After all, they're mighty. Falling is for lesser sorts.

Yet the last couple of weeks have seen two famous brands fall into disrepute by their own hands.

Careless hands, small hands.

Samsung has managed to make a mess of the Galaxy Note 7 launch. Not once, but twice.

…

Just as all this has been happening, the Trump brand -- for all Donald Trump's smoldering (he thinks so at least) good looks -- appears to be troubled.

Obituaries are suddenly being written for his campaign and his brand. It's odd that his brand survived his tirades against Mexicans, women, Muslims, disabled people and so many other constituencies for so long.

Only now, after a tape emerged of him saying that, as a star, he was free to grab women by their genitals and after multiple women came forward to accuse him of various levels of sexual impropriety, are fellow Republicans shunning him.

But what about his business?

Tech entrepreneur Mark Cuban tweeted last week: "Every single @realdonaldtrump hotel and golf course is toast. Done. Over. Bernie Madoff now has a better brand."

Is that true?

There's one essential difference between Samsung's current plight and Trump's: Samsung's debacle is out of character. Trump's is totally Trump.

5. Wealthy people turn their backs on Trump

CBS:

Donald Trump's brand loses appeal among wealthy people

Event planner Beth Bernstein decided she had had enough with Donald Trump after his 2005 hot-mic boasts about groping women came to light earlier this month. She removed photos of weddings she had thrown at a Trump hotel in Chicago from her website, wrote to hotel staff to remove her from the list of “preferred vendors” and posted a sort of call to arms on her blog.

“I simply cannot bring myself to walk in the door there any longer,” wrote the owner of SQN Events.

Bernstein is not alone. Rates for rooms at Trump’s new D.C. hotel are being slashed as travelers weigh their options, and smartphone data suggest fewer people are visiting his properties compared to rival venues nearby.

The Republican nominee for president is in danger of losing not just the election, but something dear to a man who claims the marketing value of his name alone is worth $3 billion: the many customers, mostly wealthy, who have stayed at his hotels, played a round at his golf courses or held galas at his oceanside resorts.

Experts say the Trump brand is tarnished and at a tricky crossroads as his appeal shifts from the well-heeled, high-income people he has long courted to a more middle-class base, including the fervent fans he cultivated during the campaign.

The brand damage is not limited to Trump himself, however:

6. Brand damage spreads from hotels to kid’s business and high profile charity events

AP:

Trump brand loses luster with affluent

Some customers are clearly turned off by Trump's derogatory remarks about women and immigrants, though, and the fallout is spreading beyond the hotels.

A woman angry about Trump's groping comments, and his daughter's continued support for him, created a "#GrabYourWallet" hashtag on Twitter to boycott the Ivanka Trump Collection, which includes handbags, shoes, jewelry and clothes. On Monday alone it was viewed more than half a million times.

Some charities, including the Susan G. Komen Foundation are considering moving events from Trump's properties, including the Mar-A-Lago Club in Palm Beach, Florida. On Monday, three U.S. senators sent a letter to the U.S. Golf Association to move the 2017 U.S. Women's Open from a course owned by Trump following protests from others.

7. The damage to the Trump brand in 5 charts

Digiday has crunched the numbers. The damage to the TRUMP brand has been severe:

5 charts: Donald Trump’s damaged brand, by the numbers

As the Trump campaign continues to implode, the Trump brand — which the GOP candidate has often pointed to as proof of his business acumen — is also taking a significant hit.

The interesting thing about the Trump brand is that it’s actually worth a lot. A large part of Trump’s fortune has been made just from being Donald Trump. When he launched his bid, Trump valued his licensing deals and brand developments at $3.3 billion, according to the Washington Post.

Here, in five charts, is how that once-valuable brand is being damaged.

Post-candidacy:

vs. post-video release:

Rates for rooms in hotels carrying the Trump name have taken a big hit

Foursquare found that since Trump announced his candidacy, foot traffic to Trump casinos, hotels and golf courses is down. Prior to his bid, foot traffic was steady year-over-year. And after he announced his bid, the properties that used to get more traffic in the summer didn’t hit the mark. When the primaries began in March, he lost more share. Trump SoHo, Trump International Hotel & Tower Chicago and Trump Taj Mahal were hit hardest, according to Foursquare.

It is much worse in blue states, and most of Trump’s properties are located in blue states:

Given that most of Trump’s properties are located in blue states, the losses have been intensified. In purple states like Nevada and Florida, Fourquare found that fewer people were visiting Trump properties than in more progressive cities like Las Vegas and Miami. Interestingly, Trump properties have seen a double-digital decrease from visits by women this year, which means women are driving much of the fall-off.

Trump Tower:

“Donald Trump” isn’t doing so well on social media when it comes to sentiment — but for “Trump Tower,” the hit is even worse.

8. Richard Branson: “Trump brand has been very badly damaged” x YouTube Video

I have to throw this video in, while the topic is Richard Branson, on how Trump revealed himself in a one-on-one with Richard Branson as a vindictive and dangerous jerk:

x YouTube Video 9. Trump now seems to be having second thoughts about running for President in the first place

Given the major damage to his brand, which will likely cost him hundreds of Millions of Dollars, perhaps even more (ALL Trump really is is his name and his ability to market that name as a brand,) Trump has now taken to musing whether it was worth it to run for President in the first place.

x YouTube Video

In Naples, Florida a few days ago Trump mused whether he’ll be glad that he ran for president in the first place. To him it hinges on whether he wins the Presidency. Without the presidency? Nope.

AOL News: Donald Trump may have reservations about running for president

Donald Trump's poll numbers have reportedly been slipping in recent weeks, and a recent question asked to rally attendees in Florida may be an indication that the GOP candidate has reservations about his decision to run.

On Sunday, he paused his speech to ask people gathered in Collier County how they felt about his bid.

In the midst of discussing the matter of corporations moving jobs out of the U.S., Trump asked, "Are we glad that I started? Are we happy?"

After pausing to take in the applause and assurances, he continued, "Well, I'll let you know on the evening of Nov. 8 whether I'm glad."

10. Richly deserved. The con has turned on itself in a textbook example of poetic justice.

The collapse of his brand and the lasting damage that collapse represents for years to come could not be happening to a more deserving person, a more deserving brand. The name TRUMP was used by Donald in a massive con, a pyramid scheme, of gigantic proportions, as explained by Joy Reid in this tweet series:

So basically, Donald Trump is only a billionaire because as an inheritance millionaire, he could convince banks to lend him huge sums of $..